Fractional Sales
Someone needs to own the next step.
I take responsibility for qualified opportunities from discovery to signature, with clear follow-up, current deal records, and a weekly view of what needs to happen next.
For founders who already have demand.
- You have paying customers or clear evidence that the offer works.
- There are live opportunities in the pipeline right now.
- Deals slow down because they all run through the founder.
- You need an experienced closer before building a full sales team.
If you already have sales reps, they can be included in the scope.
From first conversation to signed agreement.
- Discovery and qualification
- Product demos, with your technical team as needed
- Stakeholder and decision-process mapping
- Buyer follow-up
- Proposals and negotiation
- Signature coordination
- Accurate CRM updates
- Handoff to delivery and customer success
You keep authority over agreed pricing, contracting, and technical approvals.
A working rhythm for the team.
Where it's part of the agreed scope, I run weekly deal reviews, keep the forecast honest, give call feedback, and coach or manage your existing reps on live opportunities. The size of that role is set during scoping.
A defined role inside your sales process.
Before we start, we agree which opportunities I own, the coverage and access I need, how involved you stay, and how we'll measure success.
The work runs as an ongoing monthly engagement. We review progress regularly, and I document what your next hire will need. Duration follows the scope and your buying cycle.
Where this experience comes from.
Results from Cheyne's prior sales roles, before AMG.
~$350K TCV
Enterprise total contract value closed in under a year as the founding sales hire at a venture-backed AI startup.
4 divisions
Landed a Fortune 500 media account and expanded it into four divisions.
Questions founders ask
Will I work with you directly?
Yes. Cheyne leads the sales work and the regular deal reviews.
Do we need an existing sales team?
No. The role can sit alongside the founder or support an existing team.
How much will the founder stay involved?
We agree that upfront. Product expertise, commercial approvals, and key relationships may still need your input while I own the selling work.
How do we measure progress?
We agree a starting point and review opportunity movement, next-step quality, stage aging, conversion, forecast reliability, and closed business as relevant to the engagement.